Privacy Policy

Last updated 10 September 2026

The short version. The Choopi app does not collect, transmit, or store any personal information. Your photos never leave your device. There is no Choopi server, no account, and no analytics. Two things do reach outside the app, and both are your choice: the rewarded ads you can watch to keep sorting past the daily limit, and the Android beta sign-up form.

Who we are

Choopi is a product of Genetrify, a sole proprietorship owned and operated by Selwyn Uy ("we", "us"). This policy covers the Choopi apps for iOS and Android and this website.

Genetrify is the data controller for the purposes of the GDPR, and the personal information controller under the Philippines' Data Privacy Act. The app itself puts almost nothing in that role: it holds no personal data about you on any system we control. The exception is the beta sign-up form, which holds exactly what you chose to type into it.

What Choopi does with your photos

Choopi reads your photo library on your device so it can group photos into moments, show them to you one at a time, and — only when you confirm — ask the operating system to delete the ones you chose to let go.

Photos are read, displayed, and analysed entirely on your device.
Photos are never uploaded to us or to any third party.
"Choopi's eye" — the feature that suggests the best shot in a set — runs on your device using the operating system's own image and face-detection APIs. No image or measurement derived from an image is ever transmitted.
Deletion always goes through the operating system's own confirmation, and deleted photos go to your device's Recently Deleted or Trash, where they remain recoverable for about 30 days.

What Choopi stores, and where

Choopi keeps a small amount of data in its own private storage on your device so the app can work across launches. This never leaves the device except through a backup you yourself control (iCloud Backup or Google Backup).

Counts and dates of your cleanup sessions: how many photos were reviewed, kept, and let go, and how much space was freed.
Which photos you have already decided to keep, stored as the operating system's own photo identifiers, so Choopi never asks about them again.
Your settings, streak history, and earned milestones.
Whether you have purchased Choopi Pro.

You can erase all of it at any time by uninstalling the app, or by clearing the app's storage in your device settings.

Data we collect about you

We collect nothing. We do not collect your name, email address, contacts, location, device identifiers, usage analytics, or crash reports, and we do not use cookies or trackers on this website.

Two things sit outside that, and you reach both only by choosing to:

Rewarded ads. If you play one, Google's AdMob — not us — receives your device's advertising identifier and the usual ad-request data. See Ads.
The beta sign-up form. See Beta testers.

Network access

Choopi makes network requests in exactly two situations: to show the price of Choopi Pro and complete or restore a purchase, and to fetch a rewarded ad if you ask for one. Those requests go to Apple, or to Google — never to us, because there is no Choopi server to send them to.

Purchases are processed entirely by Apple or Google. We never see your payment details. Their handling of that transaction is governed by their own privacy policies: Apple and Google.

Choopi's free tier sorts a set number of photos a day. When you reach that limit you can watch a short rewarded ad to unlock another day's worth, or you can stop and come back tomorrow. That is the only ad in the app.

Nothing plays unless you press the button. There are no banners, no interstitials, and nothing that interrupts you mid-swipe. If no ad is available the button is not there at all. Choopi Pro removes the daily limit, so it removes the reason to watch one.

Ads are served by Google AdMob. When you choose to play one, AdMob receives your device's advertising identifier and the ordinary technical data an ad request carries — device type, operating system, coarse location derived from your IP address, and whether you watched to the end. That exchange is between you and Google; we never see it, and we receive nothing from it but the fact that a reward was earned.

Google's handling of it is governed by the Google privacy policy. You can limit or reset your advertising identifier in your device settings at any time — on iOS under Privacy & Security, on Android under Settings › Privacy › Ads — and Choopi keeps working exactly as before if you do.

Your photos are never part of this. No photo, and nothing derived from a photo, is sent to an ad network or anywhere else. Ads know nothing about what is in your camera roll.

Permissions Choopi asks for

Photos. Required — it is the entire purpose of the app. Choopi requests read and write access so it can show you your photos and, with your confirmation, move the ones you chose into your device's trash. On iOS you may grant access to selected photos only; on Android 14 and later you may grant access to selected photos only. Choopi works either way, and tells you when it can only see part of your library.
Notifications. Optional. Used only to send you a local reminder from your own device after you have taken a batch of photos. No notification is ever sent from a server.

Children

Choopi is not directed at children under 13, and the app collects no information from anyone of any age, because it collects no information at all. The beta sign-up form is open only to people aged 18 and over, and we delete any response that tells us otherwise.

Your rights

Privacy laws such as the GDPR (Europe), the UK GDPR, the CCPA/CPRA (California) and the Philippines' Data Privacy Act give you rights to access, correct, delete, and port your personal data, and to object to its processing. Because the Choopi app holds no personal data about you on any system we control, there is nothing for us to retrieve, correct, export, or delete. All data the app creates lives on your device and is under your control. If you would like to confirm this in writing, contact us at the address below.

If you signed up for the beta, we do hold what you typed into that form, and those rights apply to it in the ordinary way — see Beta testers.

Beta testers

This section applies only if you filled in the Choopi beta sign-up form. If you did not, we hold nothing about you and the rest of this policy stands as written.

Your photos are still yours alone. Joining the beta changes nothing about how Choopi handles your camera roll. No photo, and nothing derived from a photo, is ever uploaded — not during the beta, not after it. The only thing we hold is what you typed into the form.

This is our notice under the Philippines' Data Privacy Act of 2012 (Republic Act No. 10173), and it is written to serve the same purpose under the GDPR.

Who is responsible

Genetrify — a sole proprietorship owned and operated by Selwyn Uy — is the personal information controller. Reach us at support@genetrify.com.

What we collect, and why

Your name and the Google account email on your phone — to add you to the closed test on Google Play, which works by naming Google accounts, and to write to you about new builds.
Your age bracket — so we know who the first fifty testers are. We ask for a bracket rather than a birthday on purpose.
Your country — to decide which stores and languages to get right first.
Your gender — optional, and skipping it changes nothing.
Your phone model, Android version, and roughly how many photos you have — because Choopi behaves very differently at five hundred photos than at fifty thousand.
Anything you write in the open questions — that is the part we read twice.

Sensitive personal information

Age is sensitive personal information under section 3(l) of RA 10173. We process it only because you consented to it specifically on the form, under section 13(a), and we keep it as a bracket so that the least possible data answers the question.

Our lawful basis

Your consent, given on the form before any question was asked — section 12(a) for personal information and section 13(a) for sensitive personal information, and Article 6(1)(a) and 9(2)(a) of the GDPR. You may withdraw it at any time, and withdrawing costs you nothing beyond your place in the test.

Where it is held

Your answers sit in Google Forms and Google Sheets, and your email also sits on the tester list in the Google Play Console. Google LLC processes this on our behalf, on servers that may be outside the Philippines. No one else receives any of it. We do not sell it and we do not use it for advertising.

How long we keep it

For as long as the beta runs, and no more than 30 days after it ends, at which point the responses and the tester list are deleted. Ask us to delete yours sooner and we will.

Your rights

Under RA 10173 you have the right to be informed, to object, to access, to correct, to erase or block, to data portability, and to be indemnified for damage caused by misuse of your data. Email support@genetrify.com and we will act on any of them within 30 days. If we handle it badly, you may complain to the National Privacy Commission at privacy.gov.ph.

Leaving the beta

Email us and we will remove you from the tester list and delete your responses. We will not ask why.

Data sharing and selling

We do not share, sell, or rent your personal information, and nothing about your photos ever leaves your device. Two third parties receive anything at all, in both cases because you chose to trigger it: Google AdMob, when you play a rewarded ad, and Google Forms and Play, for the beta sign-up. Neither is a sale, and neither involves your camera roll.

Changes to this policy

If this policy changes in a way that affects you, we will update the date at the top and, for any material change, note it in the app's release notes. Continuing to use Choopi after a change means you accept the updated policy.

Contact

Questions about privacy: support@genetrify.com